Women's Fund of the Greater Green Bay Community Foundation
The Women's Fund's mission is to grow its endowment to provide grants to support local leadership and self-esteem initiatives to empower women and inspire girls. I am a current member of the Strategic Marketing and Communications Committee where we develop social media strategies, create content, draft copy for social posts, and promote the mission of the foundation.
LEXX Connect - College Senior Show Project
In my college career, my senior project I collaborated with a social media marketing business, LEXX Connect, and created a rebrand. My work included a logo update, primary typefaces, primary color scheme, stationary items, and social content.
Alpha Chi Omega - Social Media
Also during my time in college, I was able to serve as Vice President of Public Relations and Marketing. In this position, I was in charge of all social media platforms to promote the values of Alpha Chi Omega.
The growth of the Instagram account as my time as VP is something that I am very proud of. With curated content and a strong marketing strategy, the Instagram account grew in followers, accounts reached, and interactions. I also newly created our TikTok, LinkTree, and Spotify accounts. Our TikTok account grew very rapidly with the third TikTok posted getting 1.5 Million views and 356K likes.
