Tour Marketing
Tour marketing is all about creating an engaging, visually compelling campaign that excites fans and drives ticket sales. I focus on designing eye-catching graphics, strategic branding, and immersive digital content that capture the energy of the artist and the experience of the show. From social media assets to on-brand promotional materials, every design element works together to build anticipation and make each tour unforgettable.
Food and Beverage
Our approach to food and beverage social media is centered on creating crave-worthy content that captures attention and inspires action. We focus on designing eye-catching graphics, cohesive branding, and dynamic digital storytelling that highlight the personality of the brand and the experience behind every dish or drink. From scroll-stopping social posts to thoughtfully designed promotional assets, every element works together to build appetite, strengthen brand identity, and turn casual viewers into loyal customers.
Holiday Campaigns
Holiday social campaigns at the Lenovo Center focuses on blending bold, seasonal visuals with clear, engaging messaging that drives excitement and urgency. We create eye-catching social graphics and cohesive campaign assets that highlight upcoming events, special offers, and the live experience. Each piece is designed to capture attention quickly, encourage action, and turn holiday energy into ticket sales and memorable moments.
25th Anniversary of Lenovo Center
The 25th Anniversary Celebration Skate at the Lenovo Center highlighted the rare opportunity for fans to step onto the Carolina Hurricanes ice themselves. We combined nostalgic design elements with energetic visuals to celebrate the arena’s legacy while showcasing this unique, fan-first experience. From social content to promotional graphics, each piece was built to spark excitement, drive ticket demand, and invite the community to be part of an unforgettable milestone moment.
Event Teasers featuring Carolina Hurricanes Mascot "Stormy"
I brought a playful twist to event promotion by featuring Stormy recreating official tour artwork. By blending the recognizable design elements with on-brand creativity, we built anticipation while giving fans something fresh to engage with ahead of show night. These teasers were designed to spark curiosity, encourage sharing, and amplify excitement leading up to the event.
