Lenovo Center Style Guide and Branding
The Lenovo Center rebrand was all about modernizing its visual identity while preserving its legacy as a top-tier entertainment venue. I focused on creating a sleek, dynamic look that reflects the energy of live events and the innovation behind the Lenovo brand. From refreshed logos to a bold new color palette, every design element was crafted to enhance recognition and elevate the fan experience.
Tour Marketing
Tour marketing is all about creating an engaging, visually compelling campaign that excites fans and drives ticket sales. I focus on designing eye-catching graphics, strategic branding, and immersive digital content that capture the energy of the artist and the experience of the show. From social media assets to on-brand promotional materials, every design element works together to build anticipation and make each tour unforgettable.
Live Coverage
Concert social media coverage is all about capturing the energy of the show in real-time and keeping fans engaged. I focus on creating dynamic content, from high-impact graphics to live updates, behind-the-scenes moments, and interactive stories. During live coverage, I highlight the crowd’s excitement, key performance moments, and the overall atmosphere. After the show, I craft engaging recap posts that showcase the best moments, fan reactions, and stunning visuals, ensuring the concert experience lives on across social media.
