Lenovo Center Style Guide and Branding
In my first few months at, previously know, PNC Arena, the company was transitioning into new building partnership with the very well-know technology brand Lenovo. I was able to take lead on rebranding and finding the new voice of the new Lenovo Center. The rebrand was all about modernizing its visual identity while preserving its legacy as a top-tier entertainment venue. I focused on creating a sleek, dynamic look that reflects the energy of live events and the innovation behind the Lenovo brand. From refreshed logos to a bold new color palette, every design element was crafted to enhance recognition and elevate the fan experience.
